Snaphunt Pte. Ltd. – Head of Marketing

• Regional Role
• Work alongside & learn from best in class talent
• Fantastic work culture
• Leadership Role
• May work locally or overseas

The Job

You will be responsible for :

• Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.
• Leading the planning and implementation of PR and initiatives related to the brand.
• Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
• Translating brand strategy into brand plan and go-to-market strategy.
• Planning and execution of communications and media actions across offline, online and social media.
• Participating in product development, pricing and supporting new product launches.
• Guiding the Advertising & Promotion budget.
• Devising actionable strategies from customer insights.
• Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.
• Managing external agencies for the execution of research projects.
• Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.
• Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.
• Conveying analysis and recommendations via presentations and written reports.
• Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing material and collateral in line with brand direction.
• Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
• Tracking effectiveness of various campaigns and course correcting as required.
• Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
• Working on app store optimisation.
• Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.
• Managing a team of 6-10 people.

Ideal Candidate

• You have at least 1 year experience ideally in Brand / Product Management, Consumer Insights / Market Research or Marketing Communications within Retail industry.
• You are experienced in managing a wide range of qualitative and quantitative research.
• You have solid experience in a regional role ideally including experience covering China.
• Experience within App Marketing, Digital Transformation / Change Management, would be a strong advantage.
• You have good knowledge of BI Reporting Tools (Tableau, Sisense, DOMO, Power BI), Campaign Management Tools (Hubspot, Mailchimp), Content Management Tools (Magento, WordPress, Shopify) and Google Analytics.
• You pay strong attention to detail and deliver work that is of a high standard
• You possess strong analytical skills and are comfortable dealing with numerical data
• You are highly goal driven and work well in fast paced environments
• You are willing to undertake 0-30% travel.

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