Snaphunt Pte Ltd – Marketing Data Analyst

• Flexible working options
• Work alongside & learn from best in class talent
• Strong opportunities to progress your career

The Job

We’re on the lookout for a Marketing Analyst to join our expanding team and drive our company’s growth!

The Challenge

As our company grows, we need a Marketing Data Analyst to support our marketing team by building and maintaining dashboards, tracking ad performance, and optimizing ad efficiency and ROI. Your expertise will help refine our marketing strategies, ensuring we maximize our ad spend and performance across multiple channels.

Day in the Life of a Marketing Data Analyst at GT Ecom

• Develop and maintain a marketing dashboard integrating data from Shopify, Google Ads, and Facebook Ads.
• Set dynamic KPIs for Google and Facebook Ads to optimize profitability and efficiency.
• Initiate ad campaign testing ideas and partner with the media buying team to implement, analyze, and refine strategies.
• Continuously monitor and improve ad performance based on data insights.
• Build a measurement framework using tracking tools to enhance tracking accuracy across Google and Meta Ads.
• Please take note that this may change from time to time.

Ideal Candidate

We would love to hear from you if…

• You have 3+ years of experience in data analytics or digital marketing.
• You have worked in the similar role before
• You have eCommerce experience, ideally in a Direct-to-Consumer (DTC) eCommerce business.
• You’re proficient in data analysis tools like Google Analytics, SQL, and have strong data visualization skills.
• You have a strong understanding of Google Ads and Facebook Ads and can optimize ROI through data insights.
• You’re familiar with AI tools to optimize scripting processes.

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