Snaphunt Pte. Ltd. – Marketing Executive

• Strong opportunities to progress your career
• Opportunity to make a positive impact
• Flexible working options

The Job

You will be responsible for :

• Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
• Translating brand strategy into brand plan and go-to-market strategy.
• Planning and execution of communications and media actions across offline, online and social media.
• Participating in product development, pricing and supporting new product launches.
• Guiding the Advertising & Promotion budget.
• Enhancing the company’s brand awareness and corporate image.
• Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories.
• Leveraging a variety of media channels to maximise the company’s brand exposure through interviews, editorials etc.
• Building strong and positive relationships with media, influencers and other related parties.
• Developing and editing news releases, speeches, articles and other editorial collateral.
• Managing an external PR agency.
• Analysing and reporting results of PR campaigns & initiatives.
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
• Using customer insights to construct effective CRM campaigns.
• Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
• Driving performance marketing via Facebook Ads, Google Ads and SEO / SEM.
• Planning and executing viral marketing campaigns across a range of social media platforms.
• Developing and managing the editorial calendar.

Ideal Candidate

Requirements :

• You have at least 1 year experience ideally in Digital Marketing, Public Relations or Brand / Product Management within Consumer industry.
• You have strong media relationships across this space and a proven track record of executing successful public relations campaigns.
• Experience within Social Media / Viral Marketing, CRM / Loyalty Marketing, Content Planning and Performance marketing would be a strong advantage.
• You enjoy finding creative solutions to problems
• You are a strong team player who can manage multiple stakeholders
• You are highly goal driven and work well in fast paced environments

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