Snaphunt Pte. Ltd. – Marketing Senior Associate / Executive

• Opportunity to make a positive impact

The Job

Key responsibilities areas :

• Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.
• Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing programs in line with business priorities.
• Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
• Translating brand strategy into brand plan and go-to-market strategy.
• Planning and execution of communications and media actions across offline, online and social media.
• Participating in product development, pricing and supporting new product launches.
• Guiding the Advertising & Promotion budget.
• Devising actionable strategies from customer insights.
• Bringing the consumer perspective to marketing decision making by executing market analysis and research activities and providing insights and recommendations.
• Managing external agencies for the execution of research projects.
• Identifying ideal methodology and providing oversight on the data collection process and analytic work plan to ensure all available information is generated to support business needs.
• Leveraging research data and information to proactively identify business opportunities and gaining internal support to act upon these opportunities.
• Conveying analysis and recommendations via presentations and written reports.
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Managing the full marketing mix, including advertising and promotional budgets, inventory planning and demand forecasting.
• Supporting the development and launch of new products.
• Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
• Using customer insights to construct effective CRM campaigns.
• Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
• Planning and executing viral marketing campaigns across a range of social media platforms.
• Working on app store optimisation.
• Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.
• Designing and developing strong employer branding strategy.
• Partnering with various internal and external stakeholders to promote and communicate the employee value proposition (EVP) and help position the company as an employer of choice.
• Building campaigns to support recruitment and drive talent attraction and engagement across multiple channels.
• Analysing and interpreting metrics to measure the success of employer branding initiatives.
• Driving business growth by developing innovative ideas and campaigns.
• Testing and optimising marketing tactics that boost conversion rates and accelerate customer acquisition.

The Profile

Key competencies:

• You have at least 2 years experience ideally in Brand/ Product Management, Digital Marketing or Consumer Insights/ Market Research within Real Estate industry.
• You are experienced in managing a wide range of qualitative and quantitative research.
• You have solid experience in a regional role ideally including experience covering Southeast Asia and China.
• Experience within App Marketing, Digital Transformation/ Change Management, Employer Branding, Growth Hacking, New Product Development, Social Media/ Viral Marketing, Startup Experience, ATL, BTL, CRM/ Loyalty Marketing, would be a strong advantage.
• You have good knowledge of Campaign Management Tools (eg. Hubspot) and Web Analytics Tools (eg. Google Analytics).
• You are a strong mentor and coach who builds high performing teams
• You possess strong analytical skills and are comfortable dealing with numerical data
• You enjoy finding creative solutions to problems

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