Snaphunt Pte Ltd – Senior Marketing Specialist

• Leadership Role
• Fantastic work culture
• Flexible working options

The Job

Our client is looking for a Senior Marketing Specialist to join the team

Your responsibilities will include:

• Developing and executing marketing campaigns that encompass user acquisition, brand awareness, product marketing, community events both online and offline, OOH and ATL, as well as UTL advertising
• Working closely with product teams to develop marketing strategies that align with overall company goals.
• Collaborating with external partners, vendors, and agencies to ensure seamless execution of marketing campaigns, including digital advertising and social media campaigns
• Managing and optimizing digital advertising campaigns across multiple channels, including search, social media, programmatic, and mobile advertising.
• Analyzing and reporting on the effectiveness of marketing campaigns and providing recommendations for optimization.
• Developing and maintaining strong relationships with customers and stakeholders.
• Staying up-to-date with industry trends and best practices and incorporating them into marketing strategies as appropriate.
• Managing a team of marketing specialists and providing guidance and mentorship as needed.
• Providing comprehensive weekly and monthly reports to the project manager and to other related departments, keeping them abreast of campaign progress and major issues,
• Housekeeping and maintaining all platforms and tools related to the management of campaigns and merchandising inventories

Ideal Candidate

Skills required:

• You possess a bachelor’s degree in marketing or a related field.
• You have a minimum of 3 years of experience in a senior marketing role, preferably in the online gaming industry.
• You have a proven track record of developing and executing successful UA, branding, product, and digital marketing campaigns.
• You have strong analytical and problem-solving skills and the ability to use data to inform marketing decisions.
• You have excellent communication and interpersonal skills and the ability to build strong relationships with customers and stakeholders.
• You have a strong understanding of digital advertising platforms, including Facebook, Google Ads, programmatic advertising, and mobile advertising.
• You have knowledge of social media platforms, including Facebook, Twitter, Instagram, and YouTube, and experience managing social media campaigns.
• You have an affinity for online gaming and a deep understanding of the industry in the local consumer market.
• You have the ability to work in a fast-paced, deadline-driven environment.
• You are able to work independently with a keen sense of ownership and responsibility.
• You are willing to work long and/or irregular hours when required.
• You have experience in managing a team of marketing specialists is preferred.
• You have strong knowledge of MapleStory is an added advantage.

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