Snaphunt Pte Ltd – User Acquisition Executive

• Opportunity to make a positive impact

The Job

The User Acquisition Executive will execute growth marketing campaigns to drive user acquisition for our game titles. The role is highly driven by growth outcome by continuously optimising existing and new marketing channels, evaluating campaign performance data and benchmarks, and delivering impactful presence through placement of creative ads. Your work is critical in shaping a sustainable growth strategy for our game titles.

 Responsibilities

• Execute manage performance marketing campaigns on a daily basis, across various digital media channels, mainly focus in social media (Facebook, Instagram), Google Ads and ad-tech networks.
• Optimize digital marketing campaign performance and paid marketing budget to drive user acquisition, engagement and revenue for online games.
• Assist in digital media partner evaluation, to improve user acquisition strategy and ensure marketing budget efficiency.
• Collaborate with internal creative team to generate compelling creatives that are based on campaign performance and audience insights.
• Support on new initiatives and A/B testing to improve efficiency in user acquisition and maximize ROI.
• Collaborate with product team to define, measure and improve key business metrics.
• Gather campaign performance data and present for reporting to enable data-driven decision making.
• Work with data teams to improve data quality and comparability.
• Research on latest marketing campaign trends and methodologies.

Ideal Candidate

• Have a passion for games!
• Minimum of 2 years’ experience in digital marketing in a similar role (paid social ads, Google ads, marketing campaign planning and execution).
• Have high familiarity with online social networking tools (Facebook, Google UACe, Twitter, YouTube, blogs and emerging social platforms)
• Strong understanding of online advertising metrics (CPI, CPA, CTR, CVR, CPC, ROAS, ROI, LTV).
• Knowledge of performance marketing in online gaming industry or mobile app marketing will be a big plus but not necessary.
• Strong data analytics skills, a good sense of numbers, a detail-oriented mindset.
• Media agency experience is welcome.
• Able to work independently as well as part of a team. Ability to work in a fast-paced environment with time management skills and multi-tasking skills. 

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