Snaphunt – Sr. User Acquisition Executive

• Opportunity within a company well-known for their games
• Strong opportunities to progress your career
• Great opportunity for a game enthusiast

Our client is an established firm creating and operating games with fun and fulfilling experiences across various platforms.

The Job

You will be responsible for :

• Managing the execution of performance marketing campaigns with a main focus in social media (Facebook, Instagram), Google Ads and ad-tech networks.
• Optimising digital marketing campaign performance and paid marketing budget to increase user acquisition, engagement and revenue for online games.
• Assisting in digital media partner evaluation, to improve user acquisition strategy and ensure marketing budget efficiency.
• Generating compelling creatives that are based on campaign performance and audience insights.
• Conducting A/B testing to improve efficiency in user acquisition and maximise ROI.
• Collaborating with product team to define, measure and improve key business metrics
• Gathering campaign performance data and presenting it in a transparent and easily-understanding way to enable data-driven decision making.
• Liaising with internal teams to improve data quality and comparability.
• Proactively providing full transparency into campaigns
• Staying ahead on new technologies and methodologies

The Profile

• You have at least 2 years’ experience in digital marketing in a similar role (paid social ads, Google ads, marketing campaign planning and execution).
• Strong understanding of online advertising metrics (CPI, CPA, CTR, CVR, CPC, ROAS, ROI, LTV) is essential for the role
• Knowledge of performance marketing in online gaming industry or mobile app marketing will advantageous
• You have strong data analytics skills, a good sense of numbers,
• You are detail-oriented, have good time management skills and able to work in a fast-paced environment.
• You are able to work independently as well as part of a team.

Ref: 81730214