Aligned with the evolution of the media landscape and our ambition to be a relentless creator of quality content and experiences, our brand refresh is yet another milestone for SPH Media. Our transformation journey started in 2022, on digitalisation, audience engagement and talent development. Throughout the journey, it remained steadfast in its mission to be the trusted source of news on Singapore and Asia. The refreshed brand stands for the importance of giving a voice to Singapore, while inspiring conversations and providing quality content that impact the lives of our audiences. We offer a varied portfolio of over 40 media brands ranging across news publications, lifestyle brands, and radio stations. We are relentless in our commitment to creating meaningful experiences that resonate deeply with our audiences.
1. Familiarize with SPH Ad Serving platforms - Functions, features of platform
2. Understand and familiarize with current ad formats, existing campaigns - Monitoring, reviewing campaigns and ad formats - Look thru ad units, study how ads are implemented, usual problems/ issues encountered
3. Testing ad formats - Test current ad formats and go thru use cases - Raise issues found, suggest improvements/ enhancements
4. Discuss and review understanding and confidence in how our ad formats are implemented and tested
5. Start implementing new ad formats (Seasonal) - Can even pitch and suggest ad formats to implement
6. Test and troubleshoot new digital ad formats - Enhance and fix where necessary
7. Programmatic ads and analytics (Advanced)
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- Company:
SPH Media Limited - Designation:
Ad Platform Management Intern - Profession:
IT / Information Technology - Industry:
Creative / Media - Location:
Toa Payoh