Aligned with the evolution of the media landscape and our ambition to be a relentless creator of quality content and experiences, our brand refresh is yet another milestone for SPH Media. Our transformation journey started in 2022, on digitalisation, audience engagement and talent development. Throughout the journey, it remained steadfast in its mission to be the trusted source of news on Singapore and Asia. The refreshed brand stands for the importance of giving a voice to Singapore, while inspiring conversations and providing quality content that impact the lives of our audiences. We offer a varied portfolio of over 40 media brands ranging across news publications, lifestyle brands, and radio stations. We are relentless in our commitment to creating meaningful experiences that resonate deeply with our audiences.
Corporate Marketing & Communications (CMC) is made up of a dynamic group of specialists who are dedicated to promoting SPH Media and its brands as trusted creators of content and experiences that connect, inform and inspire. We work closely with other Business Units to develop and execute effective marketing and communications campaigns that will drive business growth, increase brand awareness, and engage our audiences.
- BRAND - Build brand presence and engage our communities with a more defined brand positioning and strategy.
- COMMUNICATIONS - Enhance and protect SPH Media and its brands' reputations via public relations, publicity, internal communications and crisis communications.
- MARKETING - Design and execute integrated market and brand positioning campaigns to increase brand awareness, and build stronger affinity with SPH Media.
We are constantly learning and striving to stay ahead of the curve in a fast-evolving media landscape. At the heart of what CMC does is a commitment to support SPH Media in fulfilling its mission of becoming the trusted source of news on Singapore and Asia.
This role will sit within the Marketing team supporting the team in executing campaigns.
- Assist in conceptualising, developing and executing marketing campaigns across SPH Media titles.
- Collaborate and coordinate with stakeholders and cross-functional teams on campaign creation and optimisation.
- Conduct data analysis on campaigns performance and provide ongoing recommendations to improve campaign performance.
- Keep abreast of trends on social media/ digital marketing and industry developments, and leverage trends and developments for campaigns.
Related Job Searches:
- Company:
SPH Media Limited - Designation:
Marketing Intern (CMC) - Profession:
Marketing / Public Relations - Industry:
Creative / Media - Location:
Toa Payoh