Starlight Beauty Pte. Ltd
Introduction
Starlight was set up in March 2006 as a marketing and distribution company in Singapore. Starlight aims to be a preferred boutique distributor of prestige cosmetics and known for its integrity and talented team. Our professional philosophy is to ‘Deliver what we promise’ and we have intentionally elected to represent only a select number of brands to ensure that proper attention is given to build and develop the brands we represent.
Track Record
Starlight’s first distributorship was Benefit Cosmetics for 3 countries: Singapore, Malaysia and Thailand and had successfully launched and established a solid platform for the brand during the 6 years that the distributorship was under our company, until the contract expired in December 2012 and the brand reverted back to the principal. Our company had won many media awards for Benefit’s products through our marketing efforts and Benefit was voted the Best New Brand launch in 2008 by C K Tangs, then the #1 department store for cosmetics in Singapore. Referral on our company’s performance and track record can be obtained from our trade partners/retailers.
Starlight was appointed exclusive distributor for Laura Mercier in Singapore since January 2012 and the contract expired in Dec 2017, due to the brand’s acquisition by Shisedo Corp. We opened counters in 11 Sephora stores, and in 4 departmental stores: Tangs Orchard, Takashimaya, Robinsons Heeren and Robinsons Raffles City. Through active PR engagement and digital presence, Laura Mercier was awarded the “Best New makeup brand” by Elle in 2013, and LM products have won numerous media awards in Singapore in the past five years and established the brand’s leadership in the Foundation and Face products categories.
Starlight has recently been awarded exclusive distributorship for the following new-to-market brands:
111SKIN from UK since Jan 2018
Jurlique from Australia since 1 August 2018.
Patchology from US since Sept 2018
Bottega Verde from Tuscany since Sept 2019
111SKIN debuted at Robinsons Heeren on 8th January 2018 with its first counter concept, followed with the opening of an exclusive 111SKIN Facial Suite in April 2018. With the closure of Robinsons Heeren in Dec 2020, 111SKIN has since relocated its counter and facial suite to Metro Paragon.
Jurlique has 2 stand-alone boutiques in key malls and 1 flagship counter in Takashimaya Department Store with plans for robust expansion in the coming years. The launch of jurlique.com.sg website is slated for October 2021 to enhance our digital presence in addition to our strong presence in e-commerce platforms ie Lazada, Zalora & Shopee
Bottega Verde is exclusively available at BHG Bugis, and in online e-commerce platforms ie Lazada & Shopee.
Patchology is available on prominent online platforms.
Responsibilities
Support the Digital Marketing Manager to plan and execute brand initiatives and activities to enhance brand positioning and gain share of mind through e-commerce, creative PR buzz, use of various media.
Digital Marketing & E-commerce
Work closely with Digital Marketing Manager to provide expertise in developing internet presence and improving organic search rankings.
Work closely with Digital Marketing Manager to recruit and retain customers through the use of online marketing initiatives.
Develop and manage strategic online campaigns/activities to support launches and events
Track and measure effectiveness of campaigns and promotions
Answer customer enquiries pertaining to order delivery and fulfillment
Work with operations team to ensure that orders are fulfilled on time
Communications (Social Media & PR)
Develop social media artwork and marketing collaterals.
Design, plan initiative to maintain social media accounts.
Analyze Facebook Ads for tracking performance and metrics with tools such as Google Analytics/ Adwords.
Management of brand social calendar with objectives of increasing engagement rate and followers in SM accounts.PR
Coordinate all public relations activities for all brands.
Leverage existing media relationships and cultivate new contacts within business and industry media. Manage media inquiries and interview requests.
Create content for press kits including press releases, speeches and keynote presentations.
Build relationships with influencers / KOL/ agency partners to grow brand awareness.
Monitor, analyze and communicate PR results on a quarterly basis. Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Marketing Administration
Download files from Brand dropboxes
Maintain a common library of PR/ Social Media/ Communications
The above job description is designed to give an overview of the tasks and responsibilities for this position. The marketing department will however evolve and grow over time to meet practice and market demands. You will be expected to embrace such changes and rise to the challenge of developing your skills over time.
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Starlight Beauty Pte Ltd - Designation:
Digital Marketing Executive - Profession:
Marketing / Public Relations - Industry:
Retail / eCommerce - Location:
Central Area