Starwood Asia Pacific Hotels & Resorts Pte Ltd – Intern, Digital Marketing

Company
Starwood Asia Pacific Hotels & Resorts Pte Ltd
starwoodhotels.com
Designation
Intern, Digital Marketing
Date Listed
31 Mar 2014
Job Type
Entry Level / Junior Executive
Intern/TS
Job Period
From Jul 2014, For At Least 6 Months
Profession
Marketing / Public Relations
Industry
Hotel and Accommodation Services
Location Name
Raffles Place / Cityhall
Allowance / Remuneration
$750 - 850 monthly
Company Profile

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with over 1,150 properties in 100 countries and 175,000 employees at its owned and managed properties. 

Starwood expects to significantly increase its portfolio over the next five years including 300 hotels and 73,500 rooms in its active pipeline. Approximately half of Starwood’s new hotels are expected to open in the Asia pacific region, reflecting the company’s impressive growth in dynamic international markets.

Job Description

50% - Online Marketing and Website Content Management / Site Maintenance

  • Load offers on the Special Offer Page(s) and Destination Site(s) for divisional campaigns
  • Ensure brand consistency in all marketing copy, photography, communications and creative.
  • Write/proof-read copy and creative for all promotional offers
  • Liaise with global team and property teams on the property page expansion properties (PPE)
  • Research and develop promotions/partnerships
  • Support hotels on SOP system, respond to queries and escalate issues
  • Keep hublets, Russian site and destination site content up to date and refreshed
  • Audit, revise and manage the content of the property web page on all Starwood branded websites

20% - Online Third Party Account Management

  • Audit, revise and manage the content of the property web page on all third party websites
  • Execute tactical marketing plans through strategic third party channels
  • Maintain ongoing communication with key OTA market managers
  • Support Divisional Online Marketing team on monthly reporting from third party partners.
20% - Tracking, Analysis and Planning
  • Develop promotional marketing plans and schedules for each project
  • Analyze and optimize offers on Special Offer Pages and Destination Sites for all hotels
  • Review travel sites and other related online channels to monitor news, customer reviews and press on hotel

10% - Social Media

  • Manage and execute social media marketing campaigns
  • Monitor buzz for Starwood brands
  • Assist with Facebook fan page roll-out
This position is already closed and no longer available.  You may like to view the other latest internships here.

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