Style State (Australian fashion brand launching in Asia)
We are Style State, an Australian fashion brand launching in Asia
Founded in 1989 and designed in Australia, our mission is to bring trending styles to the fashion industry, uncompromising in fit and quality by consistently driving innovation and striving to give our customers the best shopping experience through online platforms.
We are extremely proud to partner with retailers globally and produce clothing that we have confidence that you will love wearing.
We have launched across South-East Asia across the major e-commerce platforms (Zalora, Shopee, Lazada etc.), and we are looking for a digital and content specialist to co-ordinate with our marketing team in Australia to create, customise and amplify content across our owned social properties (Instagram and Tik Tok), as well as the opportunity to build your personal brand.
Check us out
https://www.zalora.sg/c/women/style-state/all/b-10254
https://www.instagram.com/stylestate/
https://www.tiktok.com/@stylestate/
- Do you love shopping for the latest styles, or are you a trend setter amongst your friends?
- Are you an aspiring content creator trying to build up your follower base?
- How does breaking into the fashion industry and owning the social channels for an established Australian brand launching in Asia sound?
The ideal team member will love fashion, love trying on our styles and suggesting different looks for different occasions and want to build their own personal brand within the industry.
Main responsibilities:
- Brainstorm, manage and develop content schedule, briefs and assets for social channels
- Write compelling and creative copy and storyline to generate traffic and calls to action
- Run paid marketing campaigns across different segments to test which audiences are most engaged
- Influencer outreach to identify potential brand ambassadors who can represent Style State in Asia
- Ad-hoc content creation for social media channels - amplify content and build your brand by using your own channel!
Skills required:
- Demonstrated expertise in Social Media, Communications or Brand Marketing roles will be a plus
- Strong multi-tasking and project management skills
- Desire to understand and apply social media best practices and trends
- Strong verbal and written communication skills
- Able to adapt and adjust on the fly, as fashion is affected by weekly changes in trends, weather or current events
- Adept in Google Suite (Words, Slides, Sheets) and Adobe CC Suite
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Style State (Australian fashion brand launching in Asia) - Designation:
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Retail / eCommerce