Super Drama Group – Online Business Development Executive

Job Responsibility

- Develop and implement ecommerce strategy in order to 1) improve website performance and 2) increase customer base
- Develop and execute overall digital marketing plan, including the management and allocation of budget for various digital marketing efforts.
- Execute and optimize digital marketing efforts across all channels and tools (e.g. Google Ads, Social Media Ads, e-mail marketing, affiliate marketing, etc)
- Analyse data and deliver data-driven strategies to achieve top performance and KPIs
- Manage and liaise with e-marketplaces account managers (eg. Zalora, Lazada etc.)
- Lead the digital penetration into new markets sector
- Conduct market research to discover new trends and technologies in order to improve website performance
- Weekly and monthly management reporting on e-commerce and digital marketing performance
- Open new e-commerce points of sales for overseas markets
- Responsible for E-commerce P&L

Requirements:

- At least 1 year of experience in digital marketing and e-commerce
- Experience developing and overseeing digital marketing strategies
- Understanding of web design and web analysis
- Strong business mindset/mentality

- Understanding and experience in Google Analytics, Content management systems (Shopify, Magento), Adobe Creative Suite and Google Suite.
- Knowledge in execution and optimisation of digital marketing channels such as Google Ads, Social Media Ads, e-mail marketing, affiliate marketing, etc
- Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools
- Familiar with e-marketplaces backend dashboard