Talent-Merge Pte Ltd – Assistant Social Media Marketing Executive

Responsibilities:

• Assist in the development and execution of social media strategies to achieve brand objectives and increase engagement and followership.
• Create, curate, and schedule content across various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.
• Monitor social media channels, respond to comments, messages, and inquiries promptly, and engage with the audience in a professional and authentic manner.
• Stay updated on social media trends, new platforms, and industry best practices to propose innovative ideas for social media campaigns.
• Assist in the planning and execution of social media advertising campaigns, including budget management, ad creation, targeting, and performance tracking.
• Conduct research and analyze social media data, including audience demographics, engagement metrics, and campaign performance, to identify insights and make data-driven recommendations for optimization.
• Assist in managing social media influencer relationships, including identifying suitable influencers, coordinating collaborations, and tracking deliverables.
• Monitor competitor social media activities and industry trends to benchmark our performance and identify opportunities for improvement.
• Assist in monitoring and reporting on key social media KPIs, providing insights and recommendations to the social media team and stakeholders.
• Support the coordination of social media contests, giveaways, and promotional activities.
• Maintain an organized content calendar and assist in managing the social media content library.

Requirements:

• Diploma in marketing, communications, or a related field.
• Prior experience in social media marketing, either through internships, coursework, or personal projects, is preferred but not required.
• Strong written and verbal communication skills.
• Proficient in social media platforms and management tools, such as Facebook Business Manager, Hootsuite, Buffer, or Sprout Social.
• Basic knowledge of social media advertising, targeting, and analytics.
• Creative thinking and ability to develop engaging content ideas.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Familiarity with graphic design tools, such as Canva or Adobe Creative Suite, is a plus.
• Passion for social media trends, emerging platforms, and digital marketing.
• Self-motivated and proactive attitude with a willingness to learn and adapt.