Tanglin Gin – Marketing Intern

Responsibilities:

1. Social Media Management:

   • Develop, implement, and manage our social media strategy.
   • Create, curate, and schedule engaging content for various social media platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
   • Monitor and respond to audience interactions, fostering a positive community and customer engagement.
   • Track and analyze social media performance metrics, adjusting strategies as needed for optimal results.

2. Content Creation:

   • Design visually appealing graphics, videos, and written content that align with our brand identity.
   • Collaborate with the design and content teams to produce high-quality promotional materials.
   • Stay updated with the latest industry trends and incorporate them into content strategies.
     
     

3. Marketing Campaigns:

   • Plan and execute digital marketing campaigns to promote products, services, or events.
   • Utilize email marketing, paid advertising, and SEO to drive traffic and increase conversions.
   • Coordinate with the sales team to align marketing efforts with sales goals.

4. Analytics and Reporting:

   • Analyze the effectiveness of marketing campaigns using tools like Google Analytics, social media analytics, and CRM systems.
   • Prepare regular reports on social media and marketing performance, providing insights and recommendations for improvement.

5. Brand Management:

   • Ensure consistency in brand messaging and visual identity across all marketing channels.
   • Conduct market research to understand customer preferences and stay ahead of competitors.
   • Develop and maintain relationships with influencers, partners, and stakeholders to amplify brand reach.