The Arcade People Pte Ltd – Creative / Marketing Intern

Job Summary: As a Creative/Marketing Intern, you will assist the marketing team in developing and executing creative content and advertising campaigns to engage our target audience effectively. This role offers an excellent opportunity to apply your creativity and marketing skills , and learn about the events industry.

Key Responsibilities:

1. Content Creation:

   • Collaborate with the marketing team to brainstorm and develop engaging content ideas for various platforms including social media, website, email newsletters, and more.
   • Produce high-quality written, visual, and multimedia content such as blog posts, articles, videos, infographics, and interactive media.
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2. Ads Creation:

   • Assist in creating compelling ad campaigns across digital platforms (e.g., Facebook Ads, Instagram Ads) to drive brand awareness, engagement, and conversions.
   • Work closely with the creative director to develop ad creatives that resonate with our target audience and align with our brand identity.
   • Monitor and analyze the performance of ad campaigns, providing insights and recommendations for optimization.
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3. Social Media Management:

   • Support in managing and maintaining our social media channels by scheduling posts, engaging with followers, and monitoring trends and conversations relevant to our brand.
   • Help execute social media campaigns to promote our products/services, events, and initiatives.

4. Research and Analysis:

   • Conduct market research and competitive analysis to identify trends, consumer preferences, and opportunities for innovation.
   • Analyze data and metrics to evaluate the effectiveness of marketing strategies and recommend adjustments for optimization.