The Woof Agency Pte Ltd – Senior Performance Marketing Executive

We are seeking an experienced Media Specialist to join our team at The Woof Agency. This full-time remote position focuses on media planning and buying, ensuring effective communication and innovative marketing strategies for our clients.

Key Responsibilities

• Plan and execute performance marketing campaigns across SEO/SEM, social media, email, and display advertising.
• Analyze and optimize the customer experience across multiple channels.
• Strategize omnichannel campaigns to achieve client objectives.
• Measure and report on campaign performance against ROI and KPIs.
• Identify trends and insights to optimize spending and performance.
• Develop creative growth strategies for digital campaigns.
• Collaborate with internal teams for integrated web, mobile, and social solutions.
• Evaluate emerging technologies for potential adoption.

Qualifications

• Proven experience in managing SEO/SEM, email, social media, and display advertising campaigns.
• Creative mindset with a knack for identifying target audiences and engaging them through digital campaigns.
• Experience in optimizing landing pages and user funnels.
• Proficiency in website analytics tools (e.g., Google Analytics) and ad-serving tools (e.g., Facebook Manager, Google AdWords).
• Strong analytical skills and a data-driven approach.