theAsianparent is the Number 1 Parenting Platform in Southeast Asia across Content, Community and Commerce helping parents have healthy pregnancies and raise healthy children and families. Through theAsianparent business unit we reach more than 30 million mothers monthly across Web & App in 11 languages, across 13 countries, and are the world’s highest rated App with over 150k ratings of 4.8* on iOS & Android. We produce 50+ SKUs of Safe, Natural & Halal products for Mom & Baby under our renowned brand Mama’s Choice, one of the fastest scaling D2C brands in Southeast Asia.
We have a strong culture and growth mindset moulded by an exceptionally diverse team that brings previous experiences from top notch firms like Lazada, Uber, Grab, Google, BCG, AT Kearney, Simon Kucher, Cargill, UBS, Standard Chartered, Duff & Phelps, J&J, Viki, Yahoo, Amazon among others. We are backed by marquee investors like Vertex Ventures, FOSUN, JD.com, Mirae-Naver Growth Fund and other prominent VCs.
Support sales and put together campaign timeline upon Insertion Order confirmation
Ensure each campaign is properly documented in designated shared folders
Support sales and ensure sales calendar is updated and follow up with ad material submissions (from clients and internal)
Liaise with various departments (Ad ops, editorial, creative etc.) to ensure that all submissions and delivery is in accordance to stipulated timelines.
Work together with the sales, editorial and tech teams to manage and schedule ad inventory on our publications according to client campaign requirements using DFP
Coordinate with clients to ensure that ad materials are submitted in the correct formats and dimensions so that they appear correctly
Manage and monitor performance of client campaigns
Overall communication with clients to ensure smooth operations and satisfaction.
Generate all internal and external campaign reports for sales
Support sales and generate case studies for high performing campaigns
Monitor performance of ads on DFP, Google UAC, Facebook Business Suite
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theAsianparent - Designation:
Campaigns Execution Executive - Profession:
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Creative / Media