Thesgrealtor – SEO Marketing Manager

The SEO Marketing Manager is responsible for managing and implementing SEO strategies for our business.

Responsibilities: 

• Define requirements, tasks, and resources associated with recommended SEO strategies;
• Perform keyword research in coordination with our business objectives to optimize existing content and uncover new opportunities;
• Research and analyse competitors’ strategies, i.e. backlinks, pages code, and etc;
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages;
• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools);
• Develop and implement link building strategies;
• Create the necessary technical architecture;
• Optimize landing pages for search engine robots;
• Monitor and evaluate search results and search performance across the major search channels to improve rankings;
• Monitor and evaluate web analytics dashboards and reports to develop and recommend SEO strategies;
• Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage visitors, closely match the agreed profile of the targeted audience;
• Build systems and protocols internally to ensure all content is optimized across all platforms and users’ experiences (websites, mobile, social, video, blogs, retail portals etc);
• Promote both offsite and onsite activities and the interactions that build ranking, profile and traffic;
• Keep abreast of updates on SEO, social media and internet marketing industry trends and developments;
• Communication to our business team, and management on strategies / projects development, timelines, and results.

Professional Competencies: 

• A passion for SEO and overall internet marketing;
• Outstanding ability to think creatively, strategically and identify and resolve problems;
• Attention to details and the ability to effectively multi-task in a deadline driven atmosphere;
• Excellent analytical, organizational, project management and time management skills.

Requirements: 

•  experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO);
• Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process;
• Experience working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc.);
• Experience working with CMS and building/administering content in multiple CMS environments;
• Knowledge of HTML/CSS and website administration;
• High-level proficiency in MS office applications;
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools;
• Knowledge of PPC programs and optimizing data gathered from both organic and paid sources;