The TOMS® Story
While traveling in Argentina in 2006, TOMS Founder Blake Mycoskie witnessed the hardships faced by children growing up without shoes. Wanting to help, he created TOMS Shoes, a company that would match every pair of shoes purchased with a new pair of shoes for a child in need. One for One®. What began as a simple idea has evolved into a powerful business model that helps address need and advance health, education and economic opportunity for children and their communities around the world.
Assist in research and execution of marketing promotion
Support the Sales Team in the successful execution of the marketing of various promotions. This involves social media management, marketing content generation, and creating email marketing campaigns.
Develop an understanding of TOMS businesses and the industries we operate in – the reasons and strategies behind TOMS
Develop a wide-ranging marketing skill set, encompassing outbound and inbound marketing
Prepare artwork, partnership contracts and promotional plans
Prospect new leads for the Sales Team
Manage customer database
Responsibilities typically involve:
• Assist in preparing new campaign strategies which includes participating in network events, email and outbound calling
• Provide business intelligence to address specific needs for certain products, customer segments or geographic regions.
• Research and stay up-to-date with competitors and industry trends
• Work with operations and sales team to achieve outcomes
• Perform daily administrative duties such as updating social media, contacts database, research and analysis of industry trends, e-mailing of daily e-newsletters
• Work with printer to create banners and all other visuals as well as all other marketing materials
• Write and dispatch email marketing campaigns & blogs.
• Provide accurate weekly & monthly reports and analysis to demonstrate effective return on investment
• Contribute to social media engagement and brand awareness campaigns
• Using web analytics software to monitor performance of the Marketing Team's website and make recommendations for improvement
• Contribute to marketing blogs and manage e-communications
• Manage the contact database and assist with lead generation activities
• Any other duties dependent upon varying work requirements
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