Toshiba Singapore Pte Ltd – Digital Marketing Intern

Company
Toshiba Singapore Pte Ltd
toshiba.com.sg
Designation
Digital Marketing Intern
Job Type
Entry Level / Junior Executive
Job Period
Preferably 2 mths (Sep / Oct 2012)
Profession
Marketing / Public Relations
Industry
Retail / eCommerce
Location Name
20 Pasir Panjang Road #13-27/28 Mapletree Business City S(117439)
Allowance / Remuneration
$750 monthly
Job Description
Toshiba Singapore Pte Ltd, a subsidiary of Digital Products & Services Company of Toshiba Corporation, is involved in sales and marketing of visual and household consumer products, personal computers, electronic imaging products and hard disk drives, visual products engineering and Asian Headquarter for TV products. Toshiba Singapore Pte Ltd was founded in 1974 and has 210 employees, with an annual sales turnover of USD 545 million.

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Digital Marketing

Objectives: To improve Toshiba's Digital Marketing & benchmark against competitors' Digital Marketing efforts

Job scope:

Facebook activities calendar

Daily Newsfeed (forum, facebook, websites, youtube)

Forum/Facebook/Website/youtube interaction, monitoring report & table

Facebook helpdesk

Competitors' online activities scanning (6 countries)

1. online campaigns and promotions/advertising themes/campaign period

2. list of major competitors

3. ranking in search engines

4. online vehicles used

5. target audience & strategies used

6. key success factor

7. strengths & weaknesses
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