Toshiba Singapore Pte Ltd – Mystery Shopper

Company
Toshiba Singapore Pte Ltd
toshiba.com.sg
Designation
Mystery Shopper
Job Type
Entry Level / Junior Executive
Job Period
Preferably 2 mths (Sep / Oct 2012)
Profession
Marketing / Public Relations
Industry
Retail / eCommerce
Location Name
20 Pasir Panjang Road #13-27/28 Mapletree Business City S(117439)
Allowance / Remuneration
$750 monthly
Job Description
Toshiba Singapore Pte Ltd, a subsidiary of Digital Products & Services Company of Toshiba Corporation, is involved in sales and marketing of visual and household consumer products, personal computers, electronic imaging products and hard disk drives, visual products engineering and Asian Headquarter for TV products. Toshiba Singapore Pte Ltd was founded in 1974 and has 210 employees, with an annual sales turnover of USD 545 million.

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Mystery Shopper

Objective: To improve sales efficiency in Singapore market for both consumer and business notebook, measure channel loyalty, effectiveness and efficiency.

Job scope:

Develop mystery shopping survey questions

Conduct field research in retail market, eg Funan, Sim Lim, neighbourhood malls

Benchmark against competitors' channel presence & retail marketing effort for business notebooks

Compile results and data analysis, benchmark against past results

Present findings and recommend improvements to retail marketing & sales efficiency in Singapore market
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