The Perfect Media Group is an outdoor media group with established presence in South East Asia and over 300 media space across 20 cities in 12 countries. Headquartered in Singapore, we have subsidiary companies in Indonesia, Myanmar and Vietnam and affiliate offices in the Philippines and South Asia. The Perfect Media's extensive portfolio of outdoor media solutions across ASEAN revolves around Static & Digital Billboards, Airport & Ferry Terminal Media and Creative Out-of-Home Services.
Position Overview
The Strategic Marketing Intern will play a crucial role in supporting the company's marketing efforts across various platforms. The selected candidate will be responsible for managing our social media calendar, creating engaging content to enhance SEO and generate leads, and revitalizing our marketing collaterals to meet the demands of the evolving market.
Responsibilities
1. Manage Sales and Marketing Collateral
- Prepare marketing collaterals including proposal decks and promotional materials for sales team and marketing activities.
- Identify areas for improvement and modernization to align with current market trends and audience preferences.
- Coordinate with clients and internal teams to ensure advertising campaigns are executed in a timely manner.
- Perform other ad-hoc duties when assigned.
2. Social Media and Digital Marketing:
- Develop and execute a comprehensive marketing calendar aligned with company goals and marketing objectives.
- Research industry trends, keywords, and topics and create compelling and relevant content for the Group’s platforms including but not limited to LinkedIn, Instagram, YouTube.
- Analyse social media performance metrics and provide insights and recommendations for optimization.
- Produce quality and SEO-friendly written and visual content including blog posts, articles, infographics, videos, and other multimedia formats,
- Optimize content for search engines to improve organic visibility and drive traffic to the company's website.
- Work with Sales team to track effectiveness of organic content and conversions to sales leads.
- Visit billboard sites to support marketing initiatives.
Qualifications and Job Requirements
- Highly proficient in MS Office, WordPress, social media platforms and various social media tools
- Experience with content creation and proficiency in graphic design and video-editing tools is a plus
- Good time management skills and resourceful
- Be contactable via communications tools such as WhatsApp / Viber
- Able to speak and write proficiently in English with a keen eye for detail
- Understanding of SEO principles and best practices is a plus
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