At TwoSet, we are constantly propelled by our vision of making classical music relevant to the modern generation. As musicians, we devote our lives to honing our craft—believing in the values of creative expression, authenticity and excellence.
TwoSet Apparel is an extension of these beliefs.
We are committed towards designing high-quality everyday wear, recognized as a fashion brand for musicians.
As a Marketing Manager, you are responsible for leading the strategy and planning programs necessary to drive engagement and growth of Twoset Apparel (www.twosetapparel.com)
This is a newly created role for an end to end marketing leader who knows what it takes to drive growth in a fast-growing eCommerce business. This role will require you to play on all levels — from collaborating with the leadership team on high-level strategy, to rolling up your sleeves and working in the trenches with the team. If you thrive on wearing multiple hats, we’d love to connect!
As the Marketing Manager reporting to the Founder/CEO, you will need to ensure consistency in terms of brand image and support the team in developing and executing strategic marketing initiatives across all of Twoset Apparel's platform. This includes designing, implementing and monitoring effective marketing strategies that aligns with our vision and goals.
Your responsibilities
- Evolution of the brand strategy for Twoset Apparel and to ensure that content and campaigns are aligned with the brand's image and direction
- Conceptualising, planning and executing strategic marketing initiatives and campaigns
- Identifying key business drivers, priorities and growth opportunities through in depth understanding of the product, brand, customer, consumer and competitive trends
- Thought leadership in assessing existing marketing programs for continual improvement, while also conceptualising new and creative initiatives to further drive business impact
- Developing metrics and tracking effectiveness of marketing efforts to implement improvements where necessary
- Recruiting, briefing and collaborating with stakeholders (eg: contract or freelance photographers, models or assistants) to work on marketing efforts / campaigns
- Managing financial budgets of each campaign including all logistics and manpower
The ideal candidate should have:
- A bachelor’s degree in marketing or communication
- At least 3-5 years of related job experience in the Fashion industry
- Project management skills should be of the highest priority
- Ability to conceptualise and communicate succinctly to all levels of the team
- Data-driven mindset to ensure measurable impact in everything
- Musical background is a plus, but you should have a clear interest and understanding of the musical scene in order to shape and drive our brand unique selling point
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Twoset Apparel - Designation:
Marketing Manager (Fashion) - Profession:
Marketing / Public Relations - Industry:
Retail / eCommerce