Vertical Institute prepares individuals for the jobs of tomorrow. We are at the forefront of tech education, building the next generation of changemakers and inventors through tech bootcamps in data analytics, AI, cybersecurity, UX/UI, and beyond. Join us in our mission to educate and empower aspiring professionals to meet the demands of tomorrow's job market.
Vertical Institute is accredited as an Approved Training Organisation (ATO) by SkillsFuture Singapore (SSG) and The Institute of Banking & Finance Singapore (IBF).
Role Overview:
We are seeking a talented and dynamic SEO Content Writer to join our marketing team. This role is pivotal in driving our organic growth strategy through compelling, SEO-optimized content. The ideal candidate will have a passion for writing persuasive copy, a knack for engaging storytelling, and a deep understanding of SEO best practices.
Key Responsibilities:
* Develop and execute a content strategy that boosts our online visibility and audience engagement.
* Write, edit, and publish SEO-optimized articles, blog posts, and whitepapers focused on tech education and bootcamps.
* Collaborate with the marketing team to create high-converting copy for social media, email campaigns, and our website.
* Conduct keyword research and use SEO tools to optimize content.
* Monitor and analyze content performance using analytics tools, adjusting strategies as necessary.
* Stay abreast of the latest SEO trends and tech education developments.
Qualifications:
* Bachelor’s degree in Marketing, English, Journalism, or a related field.
* Proven experience in SEO writing, content marketing, or a similar role.
* Strong understanding of effective copy, content optimization, and keyword research.
* Excellent writing, editing, and communication skills.
* Ability to write in a variety of tones and styles, catering to different target audiences.
* Experience in the tech and/or education sector is a plus.
What We Offer:
* Flexible work-from-home arrangement.
* Opportunities for professional growth and development.
* A dynamic, collaborative culture and inclusive work environment that thrives on innovation and new ideas.
* Opportunity to make a meaningful impact on learners' careers and lives.
* A chance to make a significant impact in the tech education industry.
Related Job Searches:
- Company:
Vertical Institute Pte. Ltd. - Designation:
SEO Content Writer - Profession:
Marketing / Public Relations - Industry:
Public Service / Education / Publishing