VIPSHOP (NYSE: VIPS) is an e-commerce platform established in 2008. It is a leading online discount retailer for brands in China that offers high quality and popular branded products to consumers throughout China at a significant discount to retail prices. In 2021, VIPSHOP reached a 117Billion RMB ($18.4Billion USD) of Net Revenue. Since its IPO on 2012 on NYSE, VIPSHOP has realized profitability for 39 consecutive quarters.
VIPSHOP has also been awarded “2022 Forbes China Best Employer of the Year”, “2022 Most Sustainable Employer”. It has also been included in the "Fortune China 500" and "China's Top 500 Private Enterprises" list for many times.
VIPSHOP has now expanded to Southeast Asia, with the aim to connect the world’s top brands to Southeast Asia consumers – Exceptional Brands, Accessible Prices.
Responsibilities:
Influencer Marketing
- Assist in influencer outreach and on-boarding them as our brand ambassadors
- Build a good working relationship with influencers
- Curate monthly media / Public Relations (PR) kits
- Handle end-to-end coordination of PR kit deliveries
Brand Ambassador/Affiliate Marketing
- Plan and execute campaigns
- On-board partners and brand ambassadors onto affiliate platform
- Manage community communications with brand ambassadors
- Work cross-functionally with Graphic Designer for marketing assets
- Weekly tabulation and compilation of affiliate results and payout amount
Customer Relationship Management (CRM)
- Support, plan and execute CRM strategies by working closely with the CRM team
- Use Content Builder to create weekly promotional Electronic Direct Mailers (eDM) designs
- Craft and schedule in-app Push Notifications on a daily basis
- Weekly reporting of Push Notifications data analysis
Requirements:
- Proficient in Excel, and comfortable with working with influencers (macro, micro and nano)
- Keen eye for aesthetics and past experience with influencer marketing is a plus
- Comfortable with working in a fast-paced e-commerce environment
Related Job Searches:
- Company:
Vipshop Singapore Pte Ltd - Designation:
CRM / Affiliate Intern - Profession:
Marketing / Public Relations - Industry:
Retail / eCommerce