VK Transformation Pte. Ltd. – Performance Marketing Analyst

We are looking for talents who are passionate to be part of an exciting 6-year-old consulting and digital marketing agency. He or she will have the opportunity to work closely with the Founder & the team to expand the practice and help businesses to navigate through a complex and uncertain business environment. He or she will have the opportunity to contribute to our Marketing Analytics Center of Excellence which will involve acquiring relevant data, analysing multiple data sources, and translating them into actionable business insights for our clients to improve sales & marketing performance. 

What You Will Learn

The Performance Marketing Analyst will experience an exponential learning curve if he or she can thrive in a fast-paced and ambiguous nature of a consulting practice startup. There will be opportunities for him or her to work on different projects and enjoy the excitement of analytical problem-solving, critical thinking & innovation across the Asia Pacific region.

Duties and Responsibilities

• Implement paid digital marketing campaigns across multi-digital marketing channels

• Optimising paid search, social, online marketplaces and display campaigns

• Closely monitor the performance of the paid digital marketing campaigns throughout the funnel and optimise conversions through the various stages

• Preparing and analysing the daily metrics reporting across different paid digital marketing campaigns across multi-digital channels and devices

• Setting up conversion, pixel and event tracking on the website, landing page, and across various digital platforms

• Keeping up to date with emerging digital tools, platforms, digital marketing trends, and new technologies

• Perform deep-dive analysis, distil and present insights and recommendations to stakeholders or clients to support digital marketing decisions.

• Proactively identify digital marketing-related problems and opportunities through quantitative and qualitative data analysis and develop strategic solutions for VKT or clients

• Knowledge sharing with team members on analytical methods, tools, and metrics

The successful candidate should possess the following qualification and qualities:

• Bachelor’s degree in Business Analytics, Business, Marketing, Math or Economics. or any other relevant disciplines with 1 to 3 years of relevant experience
• Experience in SEO, Google Ads, Google Analytics, and Facebook Ads 
• Previous experience in relevant job experience is preferred
• Highly analytical, detail-oriented with a keen eye for data and problem-solving skillsets
• Experience in A/B testing
• Excellent written and verbal communication skills
• Proficient in Microsoft Office (particularly Word and Excel)
• You’re interested in consulting and/or digital marketing agency
• Creative and enjoys coming up with new ideas and strategies, able to think strategically, shows initiative, detail-oriented and conscientious, proactive
• An affinity for analyzing data and making good observations from numbers and reports
• Highly committed and have a proactive, can-do attitude and team player
• Able to work independently, efficient, fast, responsible, trustworthy and able to follow through well to meet timelines
• Comfortable in a fast-paced entrepreneurial environment, with a genuine interest in making a difference