Who we are
Two of a Kind (TWOOAK) started in 2018 and is Singapore’s first and only home-grown, independent, and direct-to-consumer contact lens brand. We started TWOOAK to provide highest quality product at affordable prices and to disrupt an otherwise stagnant industry. Running on a subscription model and based off our own e-commerce platform, TWOOAK is building a unique digitally native product and brand.
In 2019, we also launched Singapore's first contact lens blister recycling initiative, Project 2x2, where we facilitate recycling single use contact lens packaging plastic responsibly and transparently.
Roles and Responsibilities:
The goal of the Marketing and Communications team is to build a brand that people would love. If you enjoy lifestyle brands, have a keen interest in marketing and love creating content, and building communities, we’d love to hear from you!
The Marketing and Communications Intern will be working directly with the Two of a Kind (TWOOAK) VP of Marketing and the Marketing team in several functions, including marketing, communications and branding. The scope of work will involve, but not be limited to:
- Participating in pitching session to propose creative content for various platforms
- Assisting the team with the production of media/content/assets for marketing campaigns to be implemented on social media, physical print media and other mediums/platforms
- Working with the team to oversee TWOOAK’s social media accounts and developing content and copywriting according to the content calendar
- Conducting research on competitor brands and products, and analysing said research to aid the marketing team in making key decisions for marketing campaigns, new products and special projects
- Assisting the TWOOAK team in community management and developing relationships with customers on a daily basis
Learning Outcomes & Objectives:
- Acquire a well-rounded experience in the full spectrum of marketing, communications and branding activities of a digitally native vertical brand and product
- Gain in-depth understanding of an e-commerce platform-based, direct-to-consumer subscription model business
- Participate in special projects that span the functions of marketing, operations and customer communications
We’re looking for someone:
- Who has a keen interest and understanding of online and social media marketing trends and culture
- Who has a desire to be involved in marketing, branding and communication efforts of a Digitally Native Vertical Brand with a focus on the customer relationship and experience
- Who is a social media, advertising and brand enthusiast
- Who is open and inquisitive
- With proficiency in Microsoft Office Suite, and Adobe Creative Suite tools such as Photoshop, Illustrator, Premiere Pro
Related Job Searches:
- Company:
WDNS Pte Ltd - Two of a Kind - Designation:
Marketing Communications Intern - Profession:
Marketing / Public Relations - Industry:
Retail / eCommerce - Location:
Chinatown