Woopa Travels Pte Ltd – Social Media Manager

Responsibilities

• Manage all social media channels and accounts (Facebook, Instagram, Telegram, YouTube, and LinkedIn)
• Develop fast, innovative and creative content to increase engagement of potential target audience including creative photos, short-form videos, linked posts, memes or infographics
• Assist in planning and executing copywriting, photography and video-based content for all digital platforms
• Reach out and work with news media / influencers / partners for collaborations and marketing efforts
• Work in alignment with multiple stakeholders - content editors, creative team, performance marketing etc. to create data-driven social media plans and marketing efforts, with business targets in mind
• Track, analyse and evaluate the success of all social media KPIs. Reiterate and optimise strategies to meet targets and ensure consistent growth of KPIs.
• Provide analysis on current benchmarks, own and competitors’ social media channels and audience preferences
• Reporting to management team on present performance, insights and learnings
• Push creative boundaries and differentiate company’s brand and content by brainstorming and implementing new content ideas
• Evaluate and shape internal processes to make them more effective and efficient
• Support all marketing-related event and initiatives
• Share best practices, news and trends with the team to hunt relevant angles for our social media channels

Requirements

• Singapore Citizen or PR. Based in Singapore.
• Min. 3+ years of experience of working on social media strategy, planning and execution
• Diploma / Degree in Mass Communication, English, Journalism, Public Relations, Advertising/Media or related Communications field
• Background of working in the travel/tourism industry is a plus
• Savvy and up to date with Facebook, Instagram, Telegram, YouTube and LinkedIn - ideally being a content creator yourself
• Working experience with social media management tools (e.g. Hootsuite, Lately, Facebook Insights, Buffer etc)
• Basic foundation/knowledge of content editing (e.g. Canva, Adobe), photo-editing software (e.g. Photoshop) and video-editing software (e.g. Final Cut Pro)
• Familiar with tracking social media analytics and reporting experience
• Strong copywriting and organisational skills
• Excellent time management skills
• A creative thinker with a strategic approach to content planning
• Good eye for aesthetics and detail, and the ability to translate complex concepts into digestible bite sized content for our readers
• Excellent verbal and interpersonal skills
• Willingness to work and continuously learn in a growing start-up/SME environment