Wee Hur Holdings Ltd (Group) is a listed company on the Singapore Exchange, with businesses in property development, construction, worker’s dormitory, fund management and purpose-built student accommodation (PBSA). We are seeking a driven, motivated, and passionate business analyst and product research intern as we embark upon our exciting new phase of growth and expansion in the PBSA sector in several major cities in Australia.
You will be employed under Y Suites by Wee Hur Hospitality Pte Ltd (Company), a wholly owned subsidiary of the Group, which is the entity that is responsible for the success of our PBSA management brand. You will report directly to the General Manager. You will be based in Singapore, and will be required to work closely with all departments within the Group.
This role is a dynamic and exciting role where you can get maximum exposure and the exciting opportunity of being part of a start-up emerging journey! You will get to participate in a significant part of the product-market validation process, the product development journey, and assist in various meaningful research and product/UX development work. Through this experience, you will be equipped with the skills on how to research a new market/business, set up a new business operation, build MVPs and/or websites, analyse target customers and competitors, build market fit, establish a new brand (logo, brand-book, brand name), and acquire an understanding of various business functions. You will also be involved in using basic modelling to size up the total addressable market, and establish projections towards profitability.
In addition, you will form a pivotal role in assisting the founder to build a technological and/or e-commerce venture from scratch. In particular, you will gain insights into how to analyse your target market, speak to actual prospects, derive insights from competitor products, and understand the industry or market through extensive research and excel modelling. You will also co-create strategic plans with the founders on how to focus and prioritize initial stage efforts, how to segment your target audience, how to differentiate your product, how to develop your pricing strategy, how to develop a scalable and replicable operating system, how to achieve market and sales reach with optimised spends, and how to build brand awareness.
Key responsibilities:
Conduct due diligence and market research to understand competitors and customers
Perform research and excel modelling to understand addressable market size and perform financial projections on P and L
Co-develop strategy with the founder and implement strategy on the ground and iterate based on feedback
Building a startup from idea to product-market fit through customer interviews, competitor research, market research
Post product market fit, build the start-ups operations through replicable and scalable operating systems, and establish its brand and online presence.
Learn to create a simple templated website (wordpress; wix; shopify) and work with designers to come up powerful, marketable design combined with strong copywriting
Liaise with students and potential end customers to understand problems/pain points, requirements and use case, and work with product team to translate these feedbacks into product features/requirements and design
Seek validation from customers with storyboard and/or simple wireframes
Reach out to customers on as many channels as possible to build brand awareness as well as get feedback on existing needs that are not being met.
Organising focus groups and webinars to further engage students and end customers on their pain points and showcase our proxy product to get further alignment on market fit
Prepare and submit applications for grant, government support, boot camps, accelerators, and associations memberships, and perform research and due diligence on support, network communities/events, grants and other enabler-programs for start-ups
Assist in any other ad-hoc administrative and research tasks required
Assist in the website setup, trademark registration, ACRA setup, liaison with accounting/corp sec, accounting software and processes, payroll and recruitment processes, and website domain
Liaise with external designer on brand design and create a company starter deck for investors, customers, partners
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- Company:
Y Suites by Wee Hur Hospitality - Designation:
Intern in Product Research and Business Analyst - Profession:
Hospitality - Industry:
Hotel and Accommodation Services - Location:
Novena