At Yellow Pages, we provide our clients with digital marketing solutions to help them acquire more leads and brand visibility. Our 2 biggest traffic sources are Google Adword and Facebook. Having some basic understanding about these 2 traffic giants will be a plus point.
But even if you don't, this internship is designed to get you up to speed with the different roles and responsibilities as a digital marketer in an agency.
We're looking for a Digital Marketing Intern to assist with our existing digital marketing campaigns for a month. This is a great opportunity for anyone thinking of switching into a digital marketing role and needs experience fast.
Each week you'll get yourself familiarised with a different aspect of the job.
Week #1: Client Account Management
You'll start by learning how to track and monitor clients' campaigns. Your responsibliities here is to understand and record campaign budgets, start date, end date, budget limits, and much more.
Week #2: Sales Support
Running campaigns involves communicating with clients. And in an agency, a digital marketer has to work closely with the account manager. Once you're familiar with the existing accounts, you'll be responsible for providing the sales team with relevant campaign information and assist in adjusting campaigns.
Week #3: Google Adwords
The bread and butter of our digital arm. You'll be responsible for managing client campaigns and tweaking them to improve click-through rates (CTR), lower cost per click (CPC) and coming up with ad creatives.
Week #4: Facebook Advertising
While Google Adwords focuses on searchers with buyer intent, Facebook is designed to reach out to targeted audience who may not be looking to buy right now. Depending on your skills at copywriting, your role at this stage might be solely for brand awareness campaigns.
***Who We're Looking For***
You should have good verbal and written English communication skills
You should be someone with a positive attitude towards learning and developing yourself and able to search and look for answers
You should be interested in your own long term plans - while this is a 1-2 months internship, we're looking out for those we can bring onboard for our larger projects and we like to see that same mindset
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- Company:
Yellow Pages Pte. Ltd. - Designation:
Digital Marketing Internship - Profession:
Editorial / Linguist / Writing, Marketing / Public Relations - Industry:
Creative / Media