Yishion – Digital Marketing Executive (Social Media)

Responsibilities

• Build and execute social media strategy through research, benchmarking, messaging, and audience identification.
• Write, develop, and strategize online content production and scheduling.
• Assist with crisis management, bad reviews, and negative news communications.
• Generate, edit, publish, and share content daily (text, images, video, reels, stories, etc).
• Facilitate in the development of digital assets, e-banners, e-newsletters and blogs.
• Build meaningful connections and encourage community members through dialog and messaging.
• Create and maintain company social media pages and profiles.
• Moderate user-generated content and messages appropriately, based on company and community policies.
• Create and implement social media marketing plan and editorial calendar.
• Track and analyse analytics report to gain insight on traffic, demographics, and effectiveness; utilise.

 Knowledge, Skills and Experiences

• 2 years’ experience in digital marketing and social media.
• Strong familiarity with the business applications of social media platforms.
• Understanding of social media metrics; able to interpret the data and take action to increase effectiveness of social media campaigns.
• Video/ photography skills and design software skills i.e. Photoshop, InDesign, CapCut, etc.
• Experience in social media management, influencer marketing and customer relationship management.
• Good command of English and Chinese, with written communication skills.
• Ability to multi-task and organised.
• Retail/ Fashion experience a plus.

Must be eligible to work in Singapore and do not need work sponsorship.