1. JOB SUMMARY
At You Tiao Man, we produce Singapore’s favourite You Tiao. We are a heritage brand on a mission to keep tradition alive through innovation. We are a different kind of F&B Manufacturer that puts digital priorities at the heart of everything we do. We are customer focused and we empower our customers to create the impossible with our products. Our leaders are forward-thinking and modern; this allows the company to move at a pace that is unmatched in this industry.
About this role
We are looking for a Digital Marketing Executive who is passionate about marketing and is up to date with the latest digital marketing trends.
This role requires someone who possesses a great mix of digital marketing and marketing communications skills.
What You Will Accomplish:
- Execute the company's overall digital marketing strategy
- Develop engaging, creative, innovative content for regularly scheduled posts to the intended audience
- Identify gaps in branding and marketing, and recommend solutions and strategies to improve on organisation’s image, digital footprints, outreach, presence in all media platforms
- Design, plan, implement, manage and analyze digital media marketing activities across the digital marketing channels such as SEO, SEM, Social Media, etc.
- Conceptualise and create content and materials such as brochures, EDMs, presentation, videos, etc
- Develop creative and appealing social media content to build up the company’s digital assets with creative designer and writer.
- Proficiency with modern marketing operations platforms and content management systems
- Supports all digital and interactive marketing initiatives, including video production, website strategies, social media engagement, SEO and SEM
- Evaluate and enhance the effectiveness of communication channels
- Keep track of the movement in the social media platform using the social media monitoring system
- Responsible for updating and management of social media and updating of websites
- Identify trends and insights, and optimize spend and performance based on the insights
- Other ad-hoc duties that may be assigned from time to time
We Would Love for You to Have:
- At least 2 years of working experience in Digital Marketing, Branding or Marketing communications field area
- Good track record of delivering effective marketing communication programs/projects
- Strong coordination, interpersonal and problem-solving skills
- Ability to work in a high-pressured and fast-paced environment
- Highly motivated and committed to being a good team player, with a can-do spirit
- Ability to multi-task and have good time management skills
- Excellent written, verbal and presentation skills
- Demonstrated skills in both project management and effective communication with clients and teams at all levels
- Possess knowledge of the ever-changing digital market and up to date on the latest online marketing, campaign and content strategies.
Related Job Searches:
- Company:
You Tiao Man - Designation:
Digital Marketing Executive - Profession:
Marketing / Public Relations - Industry:
Manufacturing Food / Lifestyle / Packaging - Location:
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