YouApp – Digital Marketing Executive

Responsibilities:

• Develop and execute social media content strategies to enhance brand presence and engage the audience.

• Manage social media platforms, including content creation, scheduling, monitoring, and responding to user interactions.

• Prepare compelling and impactful press releases and PR kit copies to promote our brand and products/services to media outlets.

• Create and optimize website SEO and ASO app content to improve organic visibility and drive website/app traffic.

• Collaborate with the team to plan, prepare, execute, and evaluate marketing campaigns, ensuring alignment with overall marketing objectives.

• Assist in crafting persuasive and effective copies for digital ads, ensuring messaging consistency and driving conversion.

• Monitor and analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.

• Stay updated on industry trends, competitor activities, and emerging marketing strategies and techniques.

• Strong proficiency in English language, spoken and written communications.

Requirements: 

• Have a Diploma or higher

• Must have a minimum of 2 years of experience in the field of marketing

• Able to work in a team environment, as well as independently and responsibly

• Able to cope well with stress and tight deadlines

• Have a dynamic disposition, outgoing personality, initiative and positive attitude

• Must be well-organised, neat and careful

• Possess an intimate knowledge of all social media platforms

• Possess the ability to be meticulous and thorough while still being efficient

• Must be able to copywrite and market to Chinese audience

• Able to multi task

Bonus: 

• Able to use Photoshop to do simple edits 

• Able to design and is creative

Opportunity:

• Opportunities to work with international brands, merchants, and participate in global events.