ZEM Productions – Digital Marketing Intern

The superhero we are looking for should:

• Perform keyword research for new clients to come out with the ideal keywords to target for SEO campaign

• Plan and oversee the entire website architecture, restructuring page hierarchy where necessary

• Optimise web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings

• Write/Manage SEO optimised content for on-page SEO implementation

• Able to use SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Screaming Frog and Other SEO tools

• Identify and close content gaps between company website and competitor content

• Plan out keyword-driven blog articles that we can work with writer to create for the purpose of link building campaign

• Conduct regular technical SEO audits to fix technical website issues (e.g. slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings

• Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building

• Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion and conversion rates, engagement metrics such as dwell time and organic return visits and provide recommendations for improvement

• Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors

• Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices