ZF is a global leader in driveline and chassis technology as well as active and passive safety technology. The company has a global workforce of around 138,300 at about 230 locations in some 40 countries. As the aftermarket business unit of ZF Friedrichshafen AG, with headquarters in Germany, we offer our business partners an extensive product and service range of drive train and chassis technology in original equipment manufacturing (OEM) quality.
Manage the current SEA website and Intranet for Asia Pacific:
1)Propose effective SEO/SEM efforts (keywords, image optimization etc) to increase number of visitors to the website
2)Generate reports on the number of visitors monthly, propose improvements required to drive traffic. Analyze key performance indicators such as reducing bounce rates.
3)Content marketing strategy- devise proposals to create interesting content to increase number of visitors to the site
4)Migrate data and images from current webpage to the new microsite (after the change in the CI, look and feel), using current existing images in Media Services (to fit the Asian market)
5)Manage and transfer the content of the current webpage into word doc file for easy translation in future.
6)Keep content fresh and relevant with updates from the region (events, information etc). Manage the editorial calendar, liaise with the regional team to get updates
7)Write and optimize content for the website eg summarize event information to upload on the website
8)Maintain the intranet page of Aftermarket Asia Pacific (upload new files when necessary to keep information updated)
9)Manage and back up all data (content + images) for Intranet and microsite in the shared folder.
10)Others: Assist the regional marketing team, provide ad hoc support in key projects
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